• Interact with attendees and speakers during the sessions.
  • Chat with speakers and other attendees in the Networking space, and share job openings or your LinkedIn profile in the Connect with the Industry section.
  • Visit the Future of Fitness Partner Connect to access free whitepapers and videos and connect with the sponsors.
  • Access the presentations on-demand so you can watch them at your convenience!


To access the event you must be registered. If you haven't registered yet, please register here.  Access to the event will be available on March 16, 2022, at 8:30 a.m.

IMPORTANT: The agenda on the Future of Fitness website does not give you access to the event or sessions. It is a tool to view the agenda and plan your schedule.


9:00-10:30 AM ET


Business Trends

9:00 - 9:25 am The Challenges and Opportunities Facing HVLP, Mid-Priced, Luxury and Studios in 2022 (Presenters: Jonathan Komp and Al Noshirvani)

Session summary: The past two years have created opportunities and challenges for the industry, but which segment of the industry is best positioned to survive? What trends are impacting the industry, and which segments are best positioned to take advantage of those trends?

9:25 - 9:45 am What Buyers and Investors Want in Today’s Fitness Business Opportunities (Presenter: Peter Moore)

Session summary: Buyers and investors haven’t given up on the fitness industry despite the COVID-19 pandemic. But what they are looking for has changed. Find out what buyers, investors and bankers want today and which club and studio types are better positioned for a purchase or investment. And find out what you can do to better position yourself for a sale or new funding.

9:45 - 10:30 am Panel Discussion: Financial and Investment Trends for Fitness Businesses in 2022 (Moderator: Peter Moore Panelist: Geoff Dyer, Jessica Yarmey, Frank Lawrence)

Session summary: Even though COVID-19’s impact is still being felt on the fitness industry, opportunities do exist for growth for club and studio brands large and small. Find out some of the financial and investment trends the industry should anticipate in 2022 related to how private equity is looking at the industry today, where opportunities for growth are for clubs and studios, which business models can anticipate growth and why, the outlook for refinancing debt, and more.


10:45 am -12:30 pm ET


Trends in Technology

10:45 - 10:55 am Stay Ahead of the Curve or Get Left Behind: Your Technology Strategy to Lower Costs and Accelerate Growth (Presenters: Khal Rai, Jennifer Mitchell and Cristine Kao)

Session summary: The technology investments you make today can be the difference between setting you up for growth in the next 12-18 months or being left behind.

Join Tom Palfreyman, VP of Product Management; Jennifer Mitchell, VP of Finance; and Cristine Kao, Chief Marketing Officer of ABC Fitness Solutions as they draw from their combined 60+ years of experience. Each brings a unique perspective on investment strategies from industries such as IT and healthcare that have already gone through the transformation that the health and fitness industry is currently undergoing. Attendees will walk away with an understanding of what strategic considerations they need to make today to establish a foundation for growth tomorrow.

Sponsored by: 

ABC Fitness Solutions



10:55 - 11:15 am Trends for 2022 in Virtual, Online and On-Demand Fitness (Presenter: Bryan O'Rourke)

Session summary: Many people talked about virtual, online and on-demand fitness during the last two years, but what does the future hold for each and how should clubs and studios adapt? Some members still want these offerings, but is it enough to continue, and if so, is it worth monetizing them?   

11:15 -11:20 am Top Trends to Watch in Club Management Software

Session summary: Join Twin Oaks for a look at continuing and emerging trends in club management software for 2022. We will Identify key benefits that pertain to member use, automation, billing and returns management while providing takeaways that you can apply to your individual business goals. This information will be essential in aiding your club growth and membership retention. (Presenter: Carole Oat)

Sponsored by:

TwinOaks Software Logo



11:20 - 11:40 am Trends for 2022 in Wearables and Tracking Devices (Presenter: Ted Vickey)

Session summary: Some studies show that consumers want more personalization in everything they do, and in fitness, that often starts with tracking their workouts and performance. Is this a trend that will be popular in 2022? And if so, how do clubs/studios adapt and use this trend to engage and retain members?

11:40 am - 12:30 pm Technology at Play in the Fitness Industry in 2022 (Moderator: Mike Rucker Panelists: Mike Escobedo, Bryan O'Rourke and Ted Vickey)

Session summary: Today, technology is as important in fitness as treadmills, weight equipment and group exercise. But what trends in technology are impacting fitness in 2022? What is happening with AI, gamification, virtual and on-demand workouts? (Can add other technologies that you think are relevant.)


1:00 - 2:40 pm ET


Programming and Group Exercise 

1:00 - 1:25 pm Trends in Group Exercise: How Customer Expectations Have Changed in 2022 (Presenter: Sarah Marion)

Session summary: Find out who today’s group exercise consumer is, their approach to fitness, the role that fitness classes play in their overall fitness, and perhaps most importantly, who stopped doing group fitness and who has picked it back up again.

1:25 - 1:35 pm The Outdoor Fitness Trend Will Continue (Presenter: Nick Vay)

Session summary: Exercising outdoors became a big trend during the COVID-19 pandemic for some of the 80 percent of people who don’t belong to a health club and for those whose gyms were closed. All signs point to exercising outdoors being a trend rather than a fad, so if you haven’t already jumped onboard, here are a few ways you can do so, even if you are a smaller facility with little to no outdoor space.

Sponsored by:

Beaver fit



1:35 - 1:55 pm Trends in Programming: From Wellness to Recovery to Social Activities (Presenter: Debbie Bellenger)

Session summary: Are we seeing more wellness programs, recovery programs, HIIT programs, social programming, etc. being implemented at clubs? What is driving today’s programming trends and how should clubs adapt?

1:55 - 2:40 pm Panel Discussion: Programming for Today’s Consumer Expectations (Moderator: Erin Onchken  Panelist: Brittany Baldwin, Hank Ebeling, Jeffrey Jeran and Sarah Marion) 

Session summary: How are health clubs, studios, wellness centers. YMCAs and university rec centers programming for today’s consumer expectations? With wellness being a top priority for many people, are clubs adding wellness, recovery and nutrition programming? In addition, with social connections being sought by many, are social activities now a necessary part of the future health club?

Sponsored by:

MOTUS logo

Thursday, March 17, 2022

9:00-11:10 am ET


Sales and Marketing

9:00-9:05 am Personalized Sales and Marketing Experience - Why It Matters and How You Can Start (Presenter: Erin Oncken)

Session summary: Erin Oncken with Motus Consumer Insights will take you through a 5 min run down of why this is critically important in today’s era and how the savvy brands can get their message heard.

Sponsored by:

MOTUS logo



9:05-9:35 am Why Now May Be the Time to Reboot Your Brand (Presenter: Mark Williamson)

Session summary: Difficult times often create real innovation, but that innovation often occurs after introspection and evaluation of what your business is, its culture and its mission. If ever there has been a time for rebranding, it is now. In this presentation, we’ll look at a few brands that have rebranded, why now may be the time for you to do the same and a few steps you can take now on our way to your rebranding.

9:35-9:55 am Marketing Trends for 2022 (Presenter: Marisa Hoff)

Session summary: Today’s marketing is changing, and to connect with Generation Z and Millennials while not ignoring Gen X and Baby Boomers, you need to understand the trends in social media marketing, hyperlocal marketing, email marketing and even direct mail.

10:00-10:15 am Sales Trends for 2022 (Presenters: Vanessa Severiano and Jason Stowell)

Session summary: As the world evolves to a more online economy and as staffing shortages persist in most industries, including the fitness industry, the future of sales may look a bit different. Find out how the sales process and the salesperson's role are evolving in 2022 and will evolve in the years ahead.

10:15-10:25 am ASF/ Club OS presentation (Presenter: Jeff Wild)

Sponsored by:

ASF_ClubOS Logo


10:30 - 11:10 am Panel Discussion: A New Look at Sales and Marketing in 2022 (Moderator: Allison Flatley  Panelists: Marisa Hoff, Allison Rand, and Micah Logan)

Session summary:  These sales and marketing experts discuss some of the latest trends in sales and marketing, including social media, hyperlocal marketing, AI, direct mail (is it back?), online joining options, new lead generation and more. Find out what you should be doing in 2022 to set your company up for success.

Thursday, March 17, 2022

11:25 am -1:30 pm ET

Leadership and Operations 

11:15 - 11:20 am Trends in European Fitness in 2022 (Presenter: Jennifer Halsall, EuropeActive)

11:20 - 11:25 am The State of the Asian Fitness Market in 2022 (Presenter: Ross Stewart Campbell, FitSummit)

11:25 - 11:45 am Hiring Trends in 2022 (Presenters: Pam Kufal and Casey Hermes)

Session summary: IHRSA estimates about 1.5 million jobs were lost in the industry due to temporary closures and COVID-19. And some people left the industry to pursue a new passion. A lot of clubs and studios have learned to do more with fewer people. But now, some clubs are hiring again. So what are they looking for in staff today? What about in their executive team? And how are they finding the best employees? How are they training those employees to ensure they retain them? 

11:45 pm -12:05 pm Wellness Trends in 2022 (Moderator: Chantal Brodrick Presenter: Tony de Leede)

Session summary: According to a recent wellness survey, immunization and mental health are No. 1 and No. 2 on the top seven wellness trends for 2022. Health clubs that don’t tap into this and deliver what consumers want are missing an opportunity to not only serve their existing customers but to also attract new ones. Find out what some of the wellness trends are that you should consider implementing programs or services around for this year and years to come.

12:05 pm -12:25 pm Design Trends in 2022 (Presenter: Rudy Fabiano)

Session summary: Health and wellness trends often necessitate changes to your facility’s design, whether that be creating wellness spaces, co-working spaces, solo workout pods, family locker rooms or branded studios. Find out how to adapt design trends into your facility, regardless of facility size or type.

12:25 pm -12:35 pm Club Automation, CSI Spectrum, and Motionsoft’s top three trends of 2022 (Presenter: Steve Ayers)

Session summary: Club Automation, CSI Spectrum, and Motionsoft are honored to work with the top 100 clubs in the US. The industry has come a long way from the start of the pandemic in 2020 but is still very much recovering. Join Steve Ayers, Vice President of National Accounts at Club Automation, CSI Spectrum, and Motionsoft as he shares data insights he is seeing through their customers, and the impact and growth the industry has faced over the last few years.  

Sponsored by:

Club Automation Logo




12:35 pm -1:30 pm Fireside Chat: Innovating and Taking Risks in 2022 (Moderator: Pam Kufahl Panelist: Steven L. Schwartz, Andrew Alfano, Carrie Kepple, Will Bartholomew, Bill McBride )

During trying times, industry leaders know how to innovate and when to take risks.  These industry leaders will share some of the trends they see as opportunities and how they are grabbing those opportunities to propel their business forward in 2022.